Pure Wellness Clinic · Willowbrook, IL · Round 2

Logo & icon concepts

Six new directions built for a modern urgent care, primary care and mental health clinic. None reuse the old heart-and-hands mark. Each is shown as a full lockup, an app icon, and at favicon sizes so you can judge how it survives small. Wordmark type is Nunito Sans, the humanist family used across hospital branding, so the logo and the website share one voice.

A · Clover Cross

Four leaves form a medical cross. Says "clinic" instantly, says "whole-person wellness" on a second look.

RecommendedBoth palettes
Pure WellnessCLINIC · WILLOWBROOK

B · Pulse Heart

Heart for care, pulse line for urgent care and diagnostics. Reads as "medical" from across a parking lot.

Urgent-care forward
Pure WellnessURGENT · PRIMARY · MENTAL HEALTH

C · Family Shield

Two adults and a child inside a shield: family practice, protection, trust. Strong for a Ukrainian-community clinic that cares for whole households.

Family-care forward
Pure WellnessFAMILY MEDICAL CLINIC

D · Sunrise

Sun over a horizon: a new day, recovery, wellness. Blue and gold nod to the Ukrainian community without being a flag.

Ukrainian palette
Pure WellnessCLINIC

E · PW Monogram

P and W share one stroke; a small cross sits in the P. Compact, corporate, works on scrubs and lab reports.

Compact
Pure WellnessCLINIC

F · Leaf Drop

A leaf that is also a drop: holistic care, hydration and IV therapy, clean and calm. Softest of the six.

Wellness forward
Pure WellnessCLINIC · WILLOWBROOK
Service icon set

One family of icons for the website, signage and the patient portal

Two-pixel stroke, rounded joins, same optical size. Shown in outline (for lists and menus) and filled tiles (for the homepage service cards). Any logo above pairs with them.

Urgent Care
Primary Care
Mental Health
Weight & Metabolic
IV Therapy
Lab Tests
Telehealth
DOT Physicals
Urgent Care
Primary Care
Mental Health
Weight & Metabolic
IV Therapy
Lab Tests
Telehealth
DOT Physicals
How to choose. A is the safest all-rounder and works in both the Ukrainian-inspired palette (blue and gold) and the North American palette (teal and navy). B leads with urgent care, C leads with family. D is the one to pick if the clinic wants its Ukrainian community to feel seen. E and F are quieter and suit a wellness-first positioning.
What you get after you pick. Final vector files (SVG, PDF, EPS), PNG at 4000px on transparent and white, a one-page usage sheet, favicon and app-icon set, and social avatars sized for Instagram, Facebook and Google Business Profile.