Five directions, from a faithful clean-up of the mark the clinic already uses on Instagram and signage, to a modern simplification for the website, app icons and embroidery. All are vector, editable, and shown on white, on the brand plum, and one-color.
Keeps everything patients already recognize: the teal heart, the family of three, the cradling hands. Cleaned up with even stroke weights, aligned baselines and a tighter lockup so it holds up small. Script stays for "Pure Wellness", with CLINIC tracked out beneath.
One continuous stroke draws a heart that ends in a leaf: the physical and the mental, one line. Reads clearly at 16px, embroiders cleanly on scrubs, and pairs with a calm serif wordmark. The most "modern clinic" of the five.
The three figures from the current logo, redrawn so their bodies form the heart itself. No outline, no hands: two solid shapes that survive at any size and work as a social avatar, app icon or watermark on the clinic's Instagram graphics.
A compact monogram for places the full lockup will not fit: the favicon, the corner of a lab report, the appointment reminder text. The counter of the P and the W share a heart-shaped notch in teal.
A circular seal for signage, stickers and the Ukrainian-language materials the clinic prints. Uses the monoline heart-leaf at the center with the clinic's name and city around it. Feels established and local, which matters for a family practice.
Use A as the primary logo so nothing the clinic has already printed becomes wrong overnight, and adopt C as the compact mark for the favicon, Instagram avatar and app icon. If the clinic wants a visible refresh, B is the strongest modern option and still keeps the heart.