Three full samples of the same site, same content and structure, in three color systems. All are built for desktop and phone, use the hospital-industry type pairing (Nunito Sans headings, Source Sans 3 body), and lead with the three keywords: Urgent Care, Primary Care, Mental Health Care.
Sky blue and deep blue with a sunflower-gold call to action. Based on what Ukrainian private clinics actually use (Dobrobut: deep blue; Oxford Medical: sky blue and green; Medikom: teal) and the blue-and-gold the community identifies with. Utility bar greets in Ukrainian.
Healing teal and navy with warm sand backgrounds and an apricot call to action. The combination US health systems use for calm and trust, with warmth added so it feels like a neighborhood clinic rather than a hospital corridor.
The clinic's own logo colors: teal and deep plum on linen and warm off-white. This is the closest match to the previous purewellness.clinic site and to the signage and door decal already in use. Quiet, warm and clinical without feeling cold.